THE CONCEPT

THE RED
STANDARD

Replacing the commodified language of gold and platinum. The Red Standard transforms HSBC Red into a personal expression of heritage, making a precise colour more exclusive than precious metals.

1795C Cards Spin
WHERE YOU ARE

GLOBAL PRESENCE

Sign 3

Claiming spaces where you travel. The airport banner establishes a unique presence, greeting clients at major travel hubs.

Boarding Pass

Turning everyday travel into a refined experience. The physical boarding pass extends the 1795C standard into something tactile and personal.

WHO YOU ARE

CULTURAL IDENTITY

The Dragon
The Lion
The Eagle
The Bulldog

A Global Identity, Regionally Defined

Global banking demands a unified standard that still resonates locally. We replaced generic corporate branding with unique regional illustrations. Hand drawn animals act as modern coats of arms tailored to specific regions. This transforms a uniform card into a personalised symbol, proving true exclusivity honours individual heritage.

WHAT YOU HOLD

THE PHYSICAL STANDARD

1795C Card Box Vessel

The Presentation Box

A personal introduction, not just a delivery. Delivered in a premium slipcase featuring custom modern coats of arms, the unboxing sets a deeply personal standard.

Digital Wallet

The 1795C standard follows you everywhere. Works with Apple Wallet to ensure your personalised card design is always at hand.

1795C Digital Wallet Interface
1795C Card Mockup

The Physical Card

A ceramic canvas. Featuring custom hand illustrated animals, the card acts as a personalised badge showing your individual heritage.

  • - ZIRCONIA CERAMIC
  • - PANTONE 1795C
  • - YOUR REGIONAL SYMBOL
1795C Exclusive Lounge
Air Traffic Control Tower - The Red Standard

Beyond PRECIOUS METALS.
A MEASURE OF Belonging.

THE RED STANDARD / 1795C